Data monetization strategies in the automotive industry

Confalone, Miro (A.A. 2020/2021) Data monetization strategies in the automotive industry. Tesi di Laurea in Digital economy and innovation, Luiss Guido Carli, relatore Ioannis Kallinikos, pp. 29. [Bachelor's Degree Thesis]

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Research design and methodology. The theory of data. Data and strategy. The new trends in the automotive industry. The new automotive ecosystem and data monetization strategy.


Bibliografia: pp. 23-27.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18)
Chair: Digital economy and innovation
Thesis Supervisor: Kallinikos, Ioannis
Academic Year: 2020/2021
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 22 Nov 2021 14:58
Last Modified: 22 Nov 2021 14:58


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