Il framing testuale sul packaging: l’impatto sul comportamento d’acquisto dei consumatori
Del Monte, Beatrice Maria (A.A. 2020/2021) Il framing testuale sul packaging: l’impatto sul comportamento d’acquisto dei consumatori. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 84. [Master's Degree Thesis]
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Abstract/Index
Literature review. Framing testuale. Il framing della fotografia. Metodo. Pre-test. Studio principale. Implicazioni teoriche. Implicazioni manageriali. Implicazioni sociali. Limitazioni ed opportunità di ricerche future.
References
Bibliografia: pp. 61-65. Sitografia: pp. 66-67.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Farace, Stefania |
| Thesis Co-Supervisor: | Buonomo, Antonella |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Dec 2021 15:20 |
| Last Modified: | 01 Dec 2021 15:20 |
| URI: | https://tesi.luiss.it/id/eprint/30839 |
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