Gilcher, Daniela (A.A. 2020/2021) Second-hand fashion becoming the first choice among sustainable options: the role of sustainability cues in packaging in encouraging consumers to share their unboxing experience on social media. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 76. [Master's Degree Thesis]

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Abstract/Index

Literature review. Sustainable fashion consumption. Sustainable packaging and sustainability cues. The sharing of unboxing content on social media. Hypotheses development. The effect of different packaging types on sharing intentions. The moderating role of environmental concern on authentic pride. The mediating role of authentic pride in the relationship between type of packaging and sharing intentions. Method. Analysis and results. General discussion. Theoretical contributions. Managerial implications. Limitations and future research.

References

Bibliografia e sitografia: pp. 31-37.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Retail and service experience marketing
Thesis Supervisor:	Farace, Stefania
Thesis Co-Supervisor:	Devetag, Maria Giovanna
Academic Year:	2020/2021
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	01 Dec 2021 15:52
Last Modified:	01 Dec 2021 15:52
URI:	https://tesi.luiss.it/id/eprint/30840

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