Role of employer branding in talent attraction in Malawi
Msiska, Mwiza (A.A. 2020/2021) Role of employer branding in talent attraction in Malawi. Tesi di Laurea in International human resource management, Luiss Guido Carli, relatore Fabian Kurt Falk Homberg, pp. 60. [Master's Degree Thesis]
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Abstract/Index
Literature review. Introduction to employer branding. Dimensions of attractiveness in employer branding. Employer knowledge model and organisation attractiveness. Instrumental and symbolic framework. Other general attributes used by employees in employer selection. Job seekers intention to apply. Employer reputation. Channels of employer branding. Summary of the literature review. Methods. Research objective. Research approach. Target population. Sampling method and sample size. Research instrument and measures. Quality of research. Results. Sample characteristics. Reliability and internal consistency. Symbolic and instrumental attributes. Discussion of the results.
References
Bibliografia: pp. 56-60.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International human resource management |
| Thesis Supervisor: | Homberg, Fabian Kurt Falk |
| Thesis Co-Supervisor: | Innocenti, Laura |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 Dec 2021 11:13 |
| Last Modified: | 12 Jan 2022 10:50 |
| URI: | https://tesi.luiss.it/id/eprint/30871 |
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