Role of employer branding in talent attraction in Malawi

Msiska, Mwiza (A.A. 2020/2021) Role of employer branding in talent attraction in Malawi. Tesi di Laurea in International human resource management, Luiss Guido Carli, relatore Fabian Kurt Falk Homberg, pp. 60. [Master's Degree Thesis]

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Literature review. Introduction to employer branding. Dimensions of attractiveness in employer branding. Employer knowledge model and organisation attractiveness. Instrumental and symbolic framework. Other general attributes used by employees in employer selection. Job seekers intention to apply. Employer reputation. Channels of employer branding. Summary of the literature review. Methods. Research objective. Research approach. Target population. Sampling method and sample size. Research instrument and measures. Quality of research. Results. Sample characteristics. Reliability and internal consistency. Symbolic and instrumental attributes. Discussion of the results.


Bibliografia: pp. 56-60.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: International human resource management
Thesis Supervisor: Homberg, Fabian Kurt Falk
Thesis Co-Supervisor: Innocenti, Laura
Academic Year: 2020/2021
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 06 Dec 2021 11:13
Last Modified: 12 Jan 2022 10:50


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