Collaborative branded entertainment: the case of TikTok challenge
Pisano, Aurora (A.A. 2020/2021) Collaborative branded entertainment: the case of TikTok challenge. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Piermario Tedeschi, pp. 79. [Master's Degree Thesis]
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Abstract/Index
Branded entertainment. Evolution of the phenomenon. Definition. Collaborative branded entertainment. Relevance. The Italian scenario. Branded entertainment on TikTok. Branded entertainment on social media. Social media marketing. Influencer marketing. TikTok. Research question and methodology. Hypothesis. The research. Data collection. Results.
References
Bibliografia: pp. 60-68.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | Tedeschi, Piermario |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Dec 2021 11:51 |
| Last Modified: | 13 Dec 2021 11:51 |
| URI: | https://tesi.luiss.it/id/eprint/30920 |
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