Is offline the new luxury? The absence strategy of Bottega Veneta
Vatrella, Eugenia (A.A. 2020/2021) Is offline the new luxury? The absence strategy of Bottega Veneta. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 91. [Master's Degree Thesis]
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Abstract/Index
A general overview on luxury and its management. The situation today: the modern luxury buyer and the online shopping experience. The Bottega Veneta strategy and its “social media blackout”. Research targets. The methodological approach. Findings: statistical analysis of the results. Discussion of data. Further implications and limits.
References
Bibliografia e sitografia: pp. 87-91.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Dec 2021 14:07 |
| Last Modified: | 15 Dec 2021 14:07 |
| URI: | https://tesi.luiss.it/id/eprint/30948 |
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