Is offline the new luxury? The absence strategy of Bottega Veneta

Vatrella, Eugenia (A.A. 2020/2021) Is offline the new luxury? The absence strategy of Bottega Veneta. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 91. [Master's Degree Thesis]

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A general overview on luxury and its management. The situation today: the modern luxury buyer and the online shopping experience. The Bottega Veneta strategy and its “social media blackout”. Research targets. The methodological approach. Findings: statistical analysis of the results. Discussion of data. Further implications and limits.


Bibliografia e sitografia: pp. 87-91.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Luxury management
Thesis Supervisor: Festa, Alberto
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2020/2021
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 15 Dec 2021 14:07
Last Modified: 15 Dec 2021 14:07


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