Chen, Yiqing (A.A. 2020/2021) Selling luxury products online: exploring the influence of perceived risk on consumers' purchase intention with channel familiarity as moderator. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 64. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review and hypotheses. Internet shopping concern. Online shopping in luxury. Perceived risk. Channel familiarity. Intended theoretical contributions. Hypotheses and framework. Research scope and methodology. Research scope and methodology. Experiment and questionnaire design method. Empirical analysis and results. General sample description. Manipulation check. Correlation analysis. Test on main effect. Test on moderation effect. Exploration of other interactions. Discussion. Effects of perceived risk on consumers’ purchase intention. The moderation effect of channel familiarity. The two-way interaction between independent variables. Managerial implication.

References

Bibliografia: pp. 43-45.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Luxury management
Thesis Supervisor:	Festa, Alberto
Thesis Co-Supervisor:	Pozharliev, Rumen Ivaylov
Academic Year:	2020/2021
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	16 Dec 2021 16:23
Last Modified:	16 Dec 2021 16:23
URI:	https://tesi.luiss.it/id/eprint/30965

Downloads

Repository Staff Only

View Item