Regulating dark patterns: promises and pitfalls of a fairness oriented holistic approach in the European framework
Mariottini, Chiara (A.A. 2020/2021) Regulating dark patterns: promises and pitfalls of a fairness oriented holistic approach in the European framework. Tesi di Laurea in Legal issues in marketing, Luiss Guido Carli, relatore Amtonio Davola, pp. 203. [Master's Degree Thesis]
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Abstract/Index
Consumer decision-making: the neoclassical theory of consumption. Consumer protection under the EU legal framework. The prosumer in the era of digitalization: the relevance of data protection. Fairness under the EU legal framework. Preliminary remarks and possible future scenarios. Introduction to behavioural economics: the limits of the neoclassical theory of consumption. First emerging problems in consumer and data protection under the EU legal framework. The average consumer benchmark in courts: orientation, possibilities and limitations. Available legal tools are not enough: conclusions and remarks. Dark patterns: introduction. Conceptual framework and research development. Method. Results. General discussion. Current state of work for future legal tools for data protection and regulation of the digital market.
References
Bibliografia: pp. 175-188.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Gestione d'impresa (LM-77) |
| Chair: | Legal issues in marketing |
| Thesis Supervisor: | Davola, Amtonio |
| Thesis Co-Supervisor: | Giannaccari, Andrea |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Dec 2021 11:06 |
| Last Modified: | 22 Dec 2021 11:06 |
| URI: | https://tesi.luiss.it/id/eprint/31019 |
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