The power of attachment: does a breast shaped logo influence brand trust?
Puccilli, Beatrice (A.A. 2020/2021) The power of attachment: does a breast shaped logo influence brand trust? Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical background. The relationship between breast-shaped logos and brand trust. (Anxious) adult attachment style. The moderating role of AAS on brand trust in presence of a breast-shaped logo. Methodological approach. Participants. Procedure. Data acquisition. Stimuli validation. Results. Factor analysis. Reliability. Descriptives. Relation between condition and brand trust. Impact of anxious AAS on brand trust. Discussion. Theoretical contributions. Managerial implications.
References
Bibliografia: pp. 24-27.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Dec 2021 13:30 |
| Last Modified: | 22 Dec 2021 13:30 |
| URI: | https://tesi.luiss.it/id/eprint/31027 |
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