The role of argument quality on consumer responses to functional goods in s-retailing
Rellini, Aurora (A.A. 2020/2021) The role of argument quality on consumer responses to functional goods in s-retailing. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 58. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Digitalization process. Digitalization during Covid-19 pandemic. Advantages of the digitalization process. Disadvantages of the digitalization process. Technology acceptance model. Omnichannel retail strategy. Social media and social networks. Social commerce. Research project. Theoretical framework. Method: overview of the study. General discussion.
References
Bibliografia: pp. 37-47.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Dec 2021 13:40 |
| Last Modified: | 22 Dec 2021 13:40 |
| URI: | https://tesi.luiss.it/id/eprint/31028 |
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