Transparent food products packaging: the mediating role of visual processing fluency and willingness to try in consumers’ word of mouth
Viola, Leonardo (A.A. 2020/2021) Transparent food products packaging: the mediating role of visual processing fluency and willingness to try in consumers’ word of mouth. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 67. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical background. Literature review. Conceptual framework. Methodological approach. Study and methodology. Participants and procedure. Data collection and sample composition. Stimuli validation. Results. Data analysis. Hypotheses testing results. Discussion. Theoretical contributions. Managerial implications.
References
Bibliografia: pp. 43-54.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Donato, Carmela |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Dec 2021 15:09 |
| Last Modified: | 22 Dec 2021 15:09 |
| URI: | https://tesi.luiss.it/id/eprint/31031 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
