The role of communication in affecting smart objects’ attribution of social stereotypes: a qualitative analysis on Amazon Alexa
Denurra, Chiara (A.A. 2020/2021) The role of communication in affecting smart objects’ attribution of social stereotypes: a qualitative analysis on Amazon Alexa. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 135. [Master's Degree Thesis]
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Abstract/Index
IoT and smart objects. IoT: definition, components and functioning. IoT: context and applications. Smart objects: anthropomorphism. IoT: privacy issues. Smart assistants: social roles and their communication. Smart objects-consumers relationships: focus on smart assista. Smart assistants’ social roles. Stereotypes: their application in smart assistants. Case study: Amazon Alexa. Research question. Research method. Semiotic analysis: Amazon Alexa commercials. Content analysis: introducing Amazon Alexa commercials’ comments. Results, implications, limits and opportunities for future research.
References
Bibliografia: pp. 104-115.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Language in advertising |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | Romagnoli, Stella |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Dec 2021 11:49 |
| Last Modified: | 23 Dec 2021 11:49 |
| URI: | https://tesi.luiss.it/id/eprint/31049 |
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