A

Adamo, Giorgia (A.A. 2020/2021) Il sottile confine tra persuasione e manipolazione: gli effetti del linguaggio sulle percezioni e sulle valutazioni espresse dai clienti. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 97. [Master's Degree Thesis]

C

Cappelletti, Chiara (A.A. 2021/2022) Femvertising: dal brand activism al pinkwashing. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 154. [Master's Degree Thesis]

D

De Michele, Adele (A.A. 2021/2022) Women empowerment through sport: the effects of Femvertising on user responses. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 154. [Master's Degree Thesis]

Denurra, Chiara (A.A. 2020/2021) The role of communication in affecting smart objects’ attribution of social stereotypes: a qualitative analysis on Amazon Alexa. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 135. [Master's Degree Thesis]

F

Ferrieri, Alice (A.A. 2021/2022) The future of concerts and the musical industry between streaming and live: ultimo live at the Colosseum: a case study. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 149. [Master's Degree Thesis]

G

Giovannoli, Lucrezia (A.A. 2021/2022) The empowerment and evolution of women through advertising: the rise of Femvertising. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 91. [Master's Degree Thesis]

L

Lombardi, Francesca (A.A. 2021/2022) Brand activism and social purpose: user response towards self confidence, inclusion and body positivity messages launched by companies in their communication strategies. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 154. [Master's Degree Thesis]

M

Murgia, Laura (A.A. 2021/2022) Internet meme: the importance of deeply understanding the dynamics behind the metalanguage that is spreading among Gen. Z: a case study on Ryanair communication campaigns. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 119. [Master's Degree Thesis]

Mastropietro, Sara (A.A. 2021/2022) Take away your take away: exploring brand’s power to spark pro-environmental behaviours through a semiotic analysis of McDonald’s anti-littering campaign. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 177. [Master's Degree Thesis]

P

Piccirillo, Giulia (A.A. 2021/2022) From past to new trends: how Covid-19 affected communication in the pharmaceutical sector. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 97. [Master's Degree Thesis]

Pisanti, Carmen (A.A. 2021/2022) From waste to (real) taste: a semiotic analysis throughout the culture of food waste. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 215. [Master's Degree Thesis]

S

Strassera, Matteo (A.A. 2021/2022) Carsharing: evolution of the meanings associated with mobility. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 116. [Master's Degree Thesis]

Salomone, Natalia (A.A. 2020/2021) Un successo o un flop? Analisi esplorativa dello scenario pubblicitario durante la pandemia di Covid-19: le reazioni dei consumatori. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 123. [Master's Degree Thesis]

T

Torello, Sabrina (A.A. 2020/2021) Smart objects e antropomorfizzazione: ruoli sociali e implicazioni nella rappresentazione degli stereotipi di genere, il caso Siri. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 142. [Master's Degree Thesis]