From waste to (real) taste: a semiotic analysis throughout the culture of food waste

Pisanti, Carmen (A.A. 2021/2022) From waste to (real) taste: a semiotic analysis throughout the culture of food waste. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 215. [Master's Degree Thesis]

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Brand activism: a literature review. Marketing and semiotics: a two way street. Brand activism. Once upon a time: CSR. The importance of taking a stand. Consumer reaction to brand activism: an asymmetric effect. Food waste. Semiotic nature of food. Food culture. Culture of waste. Relevance of food waste. Actors and factors at play: main contributors of food waste. Impact of food waste. Fighting food waste. Marketing standpoint: lack of research. Research process. The research question. The methodology: brandscape model. The methodology : semiotic analysis. Graphical schema.


Bibliografia: pp. 208-213. Sitografia: pp. 214-215.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Language in advertising
Thesis Supervisor: Peverini, Paolo
Thesis Co-Supervisor: Romagnoli, Stella
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 22 Nov 2022 14:27
Last Modified: 22 Nov 2022 14:27


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