Carsharing: evolution of the meanings associated with mobility

Strassera, Matteo (A.A. 2021/2022) Carsharing: evolution of the meanings associated with mobility. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 116. [Master's Degree Thesis]

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Automotive industry and semiotics. Introduction to automotive industry. Consumption patterns in automotive industry. Role of semiotics in advertising. Evolution of the meaning associated with mobility. From private mobility to sharing mobility. Institutional policies on sustainability and mobility. Rise of e-carsharing. Covid-19 impact on automotive industry. Gap and research question. Analysis and results. Introduction to semiotic research. Commercials considered. KINTO “move like magic”. Commercial analysis. Social media listening.


Bibliografia: pp. 92-96. Sitografia: pp. 97-104.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Language in advertising
Thesis Supervisor: Peverini, Paolo
Thesis Co-Supervisor: Romagnoli, Stella
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 15 Feb 2023 16:25
Last Modified: 15 Feb 2023 16:25


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