The empowerment and evolution of women through advertising: the rise of Femvertising

Giovannoli, Lucrezia (A.A. 2021/2022) The empowerment and evolution of women through advertising: the rise of Femvertising. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 91. [Master's Degree Thesis]

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Presentation of the phenomenon, literature review and context: women in advertising. Gender, advertising and society. The representation of women in advertising: a diachronic perspective. Female empowerment through advertising: the rise of Femvertising. Femvertising: an overview of the phenomenon. Femvertising and brand activism. Characteristics and themes of Femvertising. Relevance, managerial implications, criticism and recommendations. Research gap and research questions. The empirical research. Research method. Semiotic analysis. Content analysis: coding through NVivo.


Bibliografia: pp. 85-91.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Language in advertising
Thesis Supervisor: Peverini, Paolo
Thesis Co-Supervisor: Romagnoli, Stella
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 15 Feb 2023 15:08
Last Modified: 15 Feb 2023 15:08


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