Pope Francis as a human brand: a new application of the customer based brand equity model
Pompili, Alberto (A.A. 2020/2021) Pope Francis as a human brand: a new application of the customer based brand equity model. Tesi di Laurea in Comunicazione di marketing e linguaggi dei nuovi media, Luiss Guido Carli, relatore Paolo Peverini, pp. 85. [Master's Degree Thesis]
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Abstract/Index
Pope Francis’ relevance and leadership. Pope Francis’ relevance: a secondary data analysis. Pope Francis’ pontificate. Vatican communication 2.0–pope Francis’ communication revolution. Human brand literature review and CBBE model. Human brands literature review. Celebrity theory literature review. Spiritual leader: un-explored area in human brands and CBBE model introduction. Brand equity. Customer based brand equity model. A CBBE model for pope Francis. Marketing for religious organizations. Data collection and analysis. Model. Methodology. Measures.
References
Bibliografia: pp. 55-61. Sitografia: pp. 62-63.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Comunicazione di marketing e linguaggi dei nuovi media |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | Romagnoli, Stella |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Dec 2021 11:56 |
| Last Modified: | 23 Dec 2021 11:56 |
| URI: | https://tesi.luiss.it/id/eprint/31050 |
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