Alibrio, Alessia (A.A. 2020/2021) Luxury is sustainable: the impact of ecological looking sustainable packaging on brand evaluation and willingness to buy. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 81. [Master's Degree Thesis]

PDF (Full text) Restricted to Registered users only Download (4MB) | Request a copy

Abstract/Index

Literature review. Sustainability and sustainable development. The fashion industry. Luxury industry. Sustainable packaging. Hypothesis development. Ecological-looking vs non-sustainable packaging. Typicality. Perceived ethicality. Methodology. Design and participants. Measures. Sample. reliability analysis. Independent t-test analysis. Results. General discussion.

References

Bibliografia: pp. 43-47.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Retail and service experience marketing
Thesis Supervisor:	Farace, Stefania
Thesis Co-Supervisor:	Querci, Ilaria
Academic Year:	2020/2021
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	23 Dec 2021 13:05
Last Modified:	23 Dec 2021 13:05
URI:	https://tesi.luiss.it/id/eprint/31051

Downloads

Repository Staff Only

View Item