Zingrillo, Athena (A.A. 2020/2021) The impact of Covid-19 pandemic on women’s willingness to buy beauty enhancement products: an investigation of the effects of perceived social isolation and level of social media usage. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 145. [Bachelor's Degree Thesis]

PDF (Full text) Restricted to Registered users only Download (8MB) | Request a copy

Abstract/Index

The lipstick effect theory. Covid-19’s impact on social isolation. Covid-19’s impact on social media usage. The long-term impact of Covid-19 on the beauty industry. Literature review. Lipstick effect. Social isolation. Social media usage. Scientic gap amd research question. Survey structure and scales. Participants. Demographics. Factor analysis. Cronbach’s alpha analysis. Independent t-test analysis. Process model 14 analysis.

References

Bibliografia: pp. 67-72.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Web analytics e marketing
Thesis Supervisor:	De Angelis, Matteo
Thesis Co-Supervisor:	Farace, Stefania
Academic Year:	2020/2021
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	23 Dec 2021 14:04
Last Modified:	23 Dec 2021 14:04
URI:	https://tesi.luiss.it/id/eprint/31059

Downloads

Repository Staff Only

View Item