Menna, Maria Flores (A.A. 2020/2021) Digital marketing tools and online decision aids for Italian furniture goods: a case study: the online purchase process of Gioivannetti Collezioni's consumers. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 98. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The Italian furniture sector and the Made in Italy: market relevance. Home design: living room and dining room furniture. Marketing digitalization in the Italian furniture sector. Digital marketing tools and online decision aids: analysis. The online purchase process. Consumers’ trust, perceived risk and purchase intention. The literature relevance behind the furniture market and digitalization approaches. Gap to be covered. Patents in furniture sector/design patent. Case study: Giovannetti Collezioni and the research question. Consumers’ behavior. How Italian consumers approach to digital tools in furniture market: an empirical study. Description of the survey. Data analysis and results. Discussion of the results and research contribution. Limitations of the study and future research.

References

Bibliografia e sitografia: pp. 62-69.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Behavioral economics and consumer decision making
Thesis Supervisor:	Sillari, Giacomo
Thesis Co-Supervisor:	Di Cagno, Daniela Teresa
Academic Year:	2020/2021
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	10 Jan 2022 17:28
Last Modified:	10 Jan 2022 17:28
URI:	https://tesi.luiss.it/id/eprint/31064

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