The paradox of choice: how involvement affects our shopping behavior
Aldrovandi, Alessandro (A.A. 2020/2021) The paradox of choice: how involvement affects our shopping behavior. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Master's Degree Thesis]
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Abstract/Index
Literature review and conceptual model. Study. Managerial and scientific relevance.
References
Bibliografia: pp. 19-21.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Jan 2022 17:54 |
| Last Modified: | 10 Jan 2022 17:54 |
| URI: | https://tesi.luiss.it/id/eprint/31066 |
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