The last-mile delivery challenge: reducing the environmental impact of e-commerce deliveries. nudging as a feasible strategy to foster online purchase behaviour
Romita, Alessia (A.A. 2020/2021) The last-mile delivery challenge: reducing the environmental impact of e-commerce deliveries. nudging as a feasible strategy to foster online purchase behaviour. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 125. [Master's Degree Thesis]
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Abstract/Index
Fast-moving e-commerce. Evaluating the environmental impact of online vs offline purchase process. The last-mile delivery challenge: logistics in terms of financial and environmental costs. Behavioural economics. Nudge theory and choice architecture. Green nudging. Typologies of green nudges. Research gap and research question. The conceptual model and hypothesis development. Research methodology. Results. Discussion.
References
Bibliografia: pp. 100-104. Sitografia: pp. 105-110.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Di Cagno, Daniela Teresa |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jan 2022 09:24 |
| Last Modified: | 11 Jan 2022 09:24 |
| URI: | https://tesi.luiss.it/id/eprint/31070 |
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