The impact of mobile augmented reality on women’s willingness to buy a make-up product: an investigation of the effects of perceived playfulness and body image
Di Cioccio, Martina (A.A. 2020/2021) The impact of mobile augmented reality on women’s willingness to buy a make-up product: an investigation of the effects of perceived playfulness and body image. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 131. [Master's Degree Thesis]
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Abstract/Index
The omnichannel tendency. The augmented reality revolution. The mobile augmented reality. The spread of augmented reality into the make-up industry. The psychological perspective. Theoretical background. Overview about augmented reality. Overview about perceived playfulness. Overview about body image. Research model development. Quantitative research. Methodology and data collection. Data analysis. Results discussion.
References
Bibliografia: pp. 65-75.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Braccini, Alessio Maria |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jan 2022 10:36 |
| Last Modified: | 17 Jan 2022 11:18 |
| URI: | https://tesi.luiss.it/id/eprint/31075 |
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