The embodiment of loneliness in marketing: the effects on the consumption intention of junk food
Pagano, Giulia (A.A. 2020/2021) The embodiment of loneliness in marketing: the effects on the consumption intention of junk food. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 51. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical background. Conceptual framework. Litterature review. Methodology. Sample size & description. Data collection. Stimuli. Scales. Results. Stimuli validation. Hypotheses testing results. Discussion. Theoretical contribution. Managerial implications.
References
Bibliografia: pp. 23-28.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Sillari, Giacomo |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jan 2022 12:02 |
| Last Modified: | 11 Jan 2022 12:02 |
| URI: | https://tesi.luiss.it/id/eprint/31082 |
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