The evaluation of the customers’ preference between AI vs human service in hospitality sector based on the type of experience
Bajrovic, Belmina (A.A. 2020/2021) The evaluation of the customers’ preference between AI vs human service in hospitality sector based on the type of experience. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 150. [Master's Degree Thesis]
|
PDF (Full text)
Download (7MB) | Preview |
Abstract/Index
The big market. Tourism impact data. Tourism management: leisure and business tourism. Adventure tourism. Tourism industry definition. Hotel industry definition. The definition of AI. Trends. AI impact on hotel sector. Theoretical background & conceptual framework. Tourism and hospitality as a complex term-the early beginnings and development. AI application in hospitality. AI impact on the environment, society, politics and economics. SWOT analysis of AI. List of AI tools used in tourism and travel industry. How are generations influecing AI applications? Methods and hypothesis development. Analysis of data. Discussion.
References
Bibliografia: pp. 98-121.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Research methodology for marketing |
| Thesis Supervisor: | Donato, Carmela |
| Thesis Co-Supervisor: | Sillari, Giacomo |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Jan 2022 17:25 |
| Last Modified: | 14 Jan 2022 17:25 |
| URI: | https://tesi.luiss.it/id/eprint/31139 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
