The impact of the type of advertisement and the perceived enjoyment in the TikTok environment on the purchase intention
Latini, Flavia (A.A. 2020/2021) The impact of the type of advertisement and the perceived enjoyment in the TikTok environment on the purchase intention. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 52. [Master's Degree Thesis]
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Abstract/Index
Business problem: background. Problem statement and research question. Relevance. Research design. Literature review. Perceived enjoyment. TikTok functionalities and potentialities. Conceptual model and hypotheses. Research methodology. Experiment overview. Design. Results. Main analysis. Theoretical contribution. Practical implication.
References
Bibliografia: pp. 26-33.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing communication & new media |
| Thesis Supervisor: | Romagnoli, Stella |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jan 2022 07:09 |
| Last Modified: | 18 Jan 2022 07:09 |
| URI: | https://tesi.luiss.it/id/eprint/31148 |
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