When less is more: the role of visual complexity in shaping perceived risk and online purchasing behavior
Castagna, Sophie (A.A. 2020/2021) When less is more: the role of visual complexity in shaping perceived risk and online purchasing behavior. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 117. [Master's Degree Thesis]
|
PDF (Full text)
Download (2MB) | Preview |
Abstract/Index
Business problem: background. Problem statement. Research questions. Relevance. Research design. Theoretical framework. Visual complexity. Online purchase intention. The mediating role of online risk perception. The moderating role of trust promoting seals. Research methodology. Experiment overview. Main study. Results. Main analysis.
References
Bibliografia: pp. 35-52.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jan 2022 18:01 |
| Last Modified: | 18 Jan 2022 18:01 |
| URI: | https://tesi.luiss.it/id/eprint/31167 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
