The green revolution: to be or not to be? The role of the FMCG’s ecolabels on young consumer behaviours
Gambino, Luca (A.A. 2020/2021) The green revolution: to be or not to be? The role of the FMCG’s ecolabels on young consumer behaviours. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 153. [Master's Degree Thesis]
|
PDF (Full text)
Download (4MB) | Preview |
Abstract/Index
Topic relevance. The environment and the Z-generation. Ecolabels: the UE attempt to achieve a more conscious consumption. The fast-moving consumer goods’ market: general overview, main market players and their commitment toward the environment. Literature review. Z-generation: cross-cultural factors and FMCG products’ WTB. Ecolabel’s choice in consumer purchase actions. The role played by the emotions about the green consumption. Overview of experiments. Preliminary study: Z-generations comparisons on ecolabel knowledge and environmental concern. Main study: experimental study on the impact of the eco-label presence on FMCGs’ products:L the role played by the emotions, the colours, the visual and the conceptual complexity on consumer outputs.
References
Bibliografia: pp. 123-129.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Research methodology for marketing |
| Thesis Supervisor: | Donato, Carmela |
| Thesis Co-Supervisor: | Mori, Simone |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jan 2022 18:18 |
| Last Modified: | 18 Jan 2022 18:18 |
| URI: | https://tesi.luiss.it/id/eprint/31169 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
