The effect of content and situational importance of eco friendliness on willingness to pay for digital and physical goods
Locchi, Riccardo (A.A. 2020/2021) The effect of content and situational importance of eco friendliness on willingness to pay for digital and physical goods. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 112. [Master's Degree Thesis]
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Abstract/Index
Theory. Willingness to pay. The moderating role of product content. The mediating role of situational importance of eco-friendliness. Conceptual model. Methodology. Study overview. Design. Sampling. Results.
References
Bibliografia: pp. 93-94.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Farace, Stefania |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jan 2022 18:22 |
| Last Modified: | 18 Jan 2022 18:22 |
| URI: | https://tesi.luiss.it/id/eprint/31170 |
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