The effects of guilt appeal: Save the children vs ActionAid

Ioli, Matteo (A.A. 2020/2021) The effects of guilt appeal: Save the children vs ActionAid. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 26. [Bachelor's Degree Thesis]

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Advertising efficiency. Types of advertising. Efficiency and results. Guilt appeal. History of guilt appeal. Laboratory experiments. Save the children. History. Advertising platforms & campaigns. The impact of Covid-19. ActionAid. Save the children vs ActionAid. Differences and similarities. Guilt appeal in advertising.


Bibliografia: pp. 24-25.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Devetag, Maria Giovanna
Academic Year: 2020/2021
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 18 Mar 2022 14:06
Last Modified: 18 Mar 2022 14:06


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