The effects of guilt appeal: Save the children vs ActionAid
Ioli, Matteo (A.A. 2020/2021) The effects of guilt appeal: Save the children vs ActionAid. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 26. [Bachelor's Degree Thesis]
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Abstract/Index
Advertising efficiency. Types of advertising. Efficiency and results. Guilt appeal. History of guilt appeal. Laboratory experiments. Save the children. History. Advertising platforms & campaigns. The impact of Covid-19. ActionAid. Save the children vs ActionAid. Differences and similarities. Guilt appeal in advertising.
References
Bibliografia: pp. 24-25.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Mar 2022 14:06 |
| Last Modified: | 18 Mar 2022 14:06 |
| URI: | https://tesi.luiss.it/id/eprint/31762 |
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