When zero is the price: a thorough analysis

Lustri, Giacomo (A.A. 2020/2021) When zero is the price: a thorough analysis. Tesi di Laurea in Microeconomia, Luiss Guido Carli, relatore Fabiano Schivardi, pp. 30. [Bachelor's Degree Thesis]

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Social norms. Mapping difficulty. Affect. The positive effect of zero price. The role of trust. An innovative approach. The two-products factor. Product typology. External circumstances. The double effect of zero price: personal conclusions. Zero price products on the market. Freemium in the mobile apps market. Beyond freemium and advertising: other strategies. The case of Facebook: the ad preferences.


Bibliografia: pp. 28-30.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Microeconomia
Thesis Supervisor: Schivardi, Fabiano
Academic Year: 2020/2021
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 24 Mar 2022 14:29
Last Modified: 24 Mar 2022 14:29
URI: https://tesi.luiss.it/id/eprint/31840


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