When zero is the price: a thorough analysis
Lustri, Giacomo (A.A. 2020/2021) When zero is the price: a thorough analysis. Tesi di Laurea in Microeconomia, Luiss Guido Carli, relatore Fabiano Schivardi, pp. 30. [Bachelor's Degree Thesis]
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Abstract/Index
Social norms. Mapping difficulty. Affect. The positive effect of zero price. The role of trust. An innovative approach. The two-products factor. Product typology. External circumstances. The double effect of zero price: personal conclusions. Zero price products on the market. Freemium in the mobile apps market. Beyond freemium and advertising: other strategies. The case of Facebook: the ad preferences.
References
Bibliografia: pp. 28-30.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Microeconomia |
| Thesis Supervisor: | Schivardi, Fabiano |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Mar 2022 14:29 |
| Last Modified: | 24 Mar 2022 14:29 |
| URI: | https://tesi.luiss.it/id/eprint/31840 |
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