How influencers body size impacts the users' intention to recommend
Crivellin, Claudia (A.A. 2020/2021) How influencers body size impacts the users' intention to recommend. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 42. [Master's Degree Thesis]
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Abstract/Index
Theoretical background & conceptual framework. Body size. Perceived risk. Product type. Intention to recommend. Hypothesis. Research design. Stimuli building. Pre-test structure. The main test. Purpose and design. The main test structure. Scales of measurement. The sample. Results. Hypothesis testing. Discussion. Theoretical and managerial implications and limitations of the research summary.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Romagnoli, Stella |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 May 2022 09:39 |
| Last Modified: | 03 May 2022 09:39 |
| URI: | https://tesi.luiss.it/id/eprint/32155 |
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