Luxury, sustainability and social media: the importance of product material and message appeal in consumers' willingness to re post on socialmedia and the mediating effect of processing fluency and perceived efficacy
Cunsolo, Maria Elena (A.A. 2020/2021) Luxury, sustainability and social media: the importance of product material and message appeal in consumers' willingness to re post on socialmedia and the mediating effect of processing fluency and perceived efficacy. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 50. [Master's Degree Thesis]
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Abstract/Index
Literature review. There is no "planet B". LUxury and sustainable development. Luxury and social media. Processing fluency. Self efficacy in pro-social behavior. Methodology and procedure. Method. Participants. Procedure. Reliability of the scales. Regression analysis results. General discussion, theoretical contributions, managerial implications and future research. General discussion. Theoretical contribution. Managerial implications.
References
Bibliografia: pp. 30-36.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Outstanding Thesis: | Department of Business and Management |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Romagnoli, Stella |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 May 2022 09:49 |
| Last Modified: | 19 May 2022 10:49 |
| URI: | https://tesi.luiss.it/id/eprint/32156 |
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