The impact of influencer marketing on willingness to buy food product: the effect of new frontiers on trustworthiness and body image
Orsini, Federica (A.A. 2020/2021) The impact of influencer marketing on willingness to buy food product: the effect of new frontiers on trustworthiness and body image. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 76. [Master's Degree Thesis]
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Abstract/Index
Relevance. How internet change business. Social media marketing revolution. Influencer marketing. The spread of influencer marketing in food industry. The psychological perspective. Theoretical background. Overview about influencer marketing. Overview about perceived trustworthiness. Overview about body image. Research model development. Quantitative research. Study and methodology. Data analysis.
References
Bibliografia: pp. 41-43.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Querci, Ilaria |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 May 2022 10:34 |
| Last Modified: | 03 May 2022 10:34 |
| URI: | https://tesi.luiss.it/id/eprint/32159 |
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