What do you care where it comes from? Country of origin effects on food and automotive
Fiorentini, Isabella (A.A. 2020/2021) What do you care where it comes from? Country of origin effects on food and automotive. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 93. [Master's Degree Thesis]
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Abstract/Index
Customers' decision-making process. Country of origin: an overview. COO from different points of view: focus on marketing strategies. Literature review on the topic. The single-cue approach. The multi-cues approach. Country of origin and globalization. Conducted study and hypothesis. Method and procedure. Collection, results, and evidence. Results’ interpretation: quantitative and qualitative evidence.
References
Bibliografia: pp. 63-69.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Di Cagno, Daniela Teresa |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 May 2022 12:55 |
| Last Modified: | 12 May 2022 12:55 |
| URI: | https://tesi.luiss.it/id/eprint/32275 |
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