Blurring the lines between traditional and online retailing: when the use of the new technology in physical shops affect the phenomenon of showrooming
Di Giaimo, Francesco (A.A. 2020/2021) Blurring the lines between traditional and online retailing: when the use of the new technology in physical shops affect the phenomenon of showrooming. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 64. [Master's Degree Thesis]
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Abstract/Index
The evolution of consumer behaviour and technology in retail. Costumer decision journey. E-commerce. The evolution of retailing strategies. Webrooming and showrooming. Technology in retail. Literature review. Hybrid shopping. Introduction to showrooming. Antecedents of showrooming. Smart retail. Research. Research objectives. Relevance of the research and conceptual framework. Methodology. Analysis of results.
References
Bibliografia: pp. 54-56.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | D'Ambrosio, Daniele |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 May 2022 13:15 |
| Last Modified: | 12 May 2022 13:15 |
| URI: | https://tesi.luiss.it/id/eprint/32280 |
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