Sanminiatelli, Giulia (A.A. 2020/2021) Consumer smart object relationships: a qualitative analysis about the dimensions of the different types of relationships consumenr establish with smart objects. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 92. [Master's Degree Thesis]

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Abstract/Index

Artificial intelligence definition and categories. Application of AI and relevance of the phenomenon. AI and its impact on consumers experience. Importance of AI for marketing. Consumers & smart objects: an overview. What is a smart object and why it is relevant. Relevance and applications of IoT and smart objects. Relationship between consumers and smart objects: interaction, benefits and risks. Role of anthropomorphism: SO with human-like characteristics. Social roles of SO. Research question and gap for future research. Conducted study, methodology and data collection. Empirical research, method and procedure. Coding process and data collection. Data analysis, description of the sample and results.

References

Bibliografia e sitografia: pp. 72-77.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Consumer behavior
Thesis Supervisor:	Romani, Simona
Thesis Co-Supervisor:	Italiano, Giuseppe Francesco
Academic Year:	2020/2021
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	12 May 2022 14:03
Last Modified:	12 May 2022 14:03
URI:	https://tesi.luiss.it/id/eprint/32284

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