Massini, Beatrice (A.A. 2020/2021) Antipiracy message framing: the effectiveness of negatively worded injunctive emotional messages in reducing movie piracy. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 85. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Theoretical background. Dishonesty in behavioral economics. Six theories behind individuals’ unethical behavior. The fudge factor and the simple model of rational crime. Behavioral mechanisms affecting dishonesty. The impact of digital piracy. Types of digital piracy. Motives behind the digital piracy practices. Individuals’ morality and digital piracy. Solutions to the digital piracy phenomenon. Theories used to address the digital piracy issue. Social norms and social expectations. The role of social norms in the context of digital piracy. Tools in favor of norm-changing. Hypotheses development. Research question and hypotheses. Method. Participants. Procedure. Variables. Data analysis. Baseline survey. Descriptive messages survey. Injunctive messages survey. Analysis. Two-way ANOVA. Paired samples t-test. Results and hypotheses testing. Discussion.

References

Bibliografia: pp. 40-53.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Behavioral economics and consumer decision making
Thesis Supervisor:	Sillari, Giacomo
Thesis Co-Supervisor:	Di Cagno, Daniela Teresa
Academic Year:	2020/2021
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	12 May 2022 14:33
Last Modified:	12 May 2022 14:33
URI:	https://tesi.luiss.it/id/eprint/32286

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