The perception of cinema and streaming on demand services: a qualitative study of Italian consumers
Pagnoni, Giovanni (A.A. 2020/2021) The perception of cinema and streaming on demand services: a qualitative study of Italian consumers. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 78. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Movies: an evolving asset. Innovations in the movie industry and contingent implications. Current situation and new landscape. Nehavioural aspects of costumers in cinemas. Italian consumers’ perception of the cinema experience. The influence of environment. The influence of belonging culture. Preferences concerning the way of watching film. Theories on movie purchase behavior: Hofmeister-Toth’. Theories on movie purchase behavior: group behaviour. Social relevance of physical space. TAM (Technology acceptance model). Consumers’ behaviour concerning cinema or streaming experience. Method and procedure. Collection, results, and evidence. Results’ interpretation: qualitative evidence.
References
Bibliografia: pp. 57-61.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Farace, Stefania |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 May 2022 14:54 |
| Last Modified: | 12 May 2022 14:54 |
| URI: | https://tesi.luiss.it/id/eprint/32288 |
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