Employer attractiveness dimensions and employer branding: an empirical study from the Chinese perspective

Ren, Haoran (A.A. 2020/2021) Employer attractiveness dimensions and employer branding: an empirical study from the Chinese perspective. Tesi di Laurea in International human resource management, Luiss Guido Carli, relatore Fabian Kurt Falk Homberg, pp. 81. [Master's Degree Thesis]

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Abstract/Index

Literature review. Theoretical framework. Employer branding strategies. Employer branding in an international context: the case of China. Methodology. Qualitative research. Quantitative research. Empirical findings. Qualitative findings. Quantitative findings. Discussion.

References

Bibliografia: pp. 55-63.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: International human resource management
Thesis Supervisor: Homberg, Fabian Kurt Falk
Thesis Co-Supervisor: Mascia, Daniele
Academic Year: 2020/2021
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 17 May 2022 09:55
Last Modified: 17 May 2022 09:55
URI: https://tesi.luiss.it/id/eprint/32351

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