Alessandri, Lorenzo (A.A. 2020/2021) How sustainability as a brand mission affects customer satisfaction in the fashion industry: a field research on the mediating roles of guilt and trust. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 80. [Master's Degree Thesis]

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Abstract/Index

Sustainability and fashion market: a general overview. Sustainability in the apparel industry: a long way to go. Some environment friendly case studies. Contribution of the study. General structure of the paper. Literature review and hypoteses. Hypothesis 1: the impact of sustainability on customer satisfaction. The role of guilt as a mediator between sustainability scenarios and customer satisfaction. The role of trust as a mediator between sustainbility scenarios and customer satisfaction. Method. Participants: sample composition and data collection. Shopping habits and sustainability awareness. Stimuli. Measures. Data validity and reliability. A comparison between two brands with a paired t-test, Patagonia and Zara. Results. Mediation modeland and control variables. Total effect model. A comparison between Patagonia and Zara: what changes in brand perception and purchase intention regarding sustainability. General discussion.

References

Bibliografia: pp. 41-47.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Marketing plan & markstrat simulation
Thesis Supervisor:	Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor:	Costabile, Michele
Academic Year:	2020/2021
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	17 May 2022 14:52
Last Modified:	17 May 2022 14:52
URI:	https://tesi.luiss.it/id/eprint/32362

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