The case of NBC universal's platform Peacock and the aftermath of Covid-19 in the cinema industry

Brozzi, Giacomo (A.A. 2020/2021) The case of NBC universal's platform Peacock and the aftermath of Covid-19 in the cinema industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Luca Pirolo, pp. 91. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Literature review. The history of the cinema industry. The advent of digital companies. What constitute success and success predictors in the cinema industry. What constitutes success for the streaming platforms and success predictors. The revolutin brought by platforms and big data limitations. How to leverage data analytics to create success. Covid-19 long term implications: a theory related to economic history. Covid implications on the OTT. Company overview. Comcast corporation segments. The impact of Covid-19 safety measures on the Comcast group. Universal pictures. Peacock and NBCUniversa's response to Covid-19. The current competitive situation. Methodology. Triangulation of qualitative and quantitative analysis. Extensive analysis of the release roadmap from 2020 onwards. Results.


Bibliografia: pp. 58-62.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Pirolo, Luca
Thesis Co-Supervisor: Boccardelli, Paolo
Academic Year: 2020/2021
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 20 May 2022 14:37
Last Modified: 20 May 2022 14:37


Downloads per month over past year

Repository Staff Only

View Item View Item