The case of NBC universal's platform Peacock and the aftermath of Covid-19 in the cinema industry
Brozzi, Giacomo (A.A. 2020/2021) The case of NBC universal's platform Peacock and the aftermath of Covid-19 in the cinema industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Luca Pirolo, pp. 91. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. The history of the cinema industry. The advent of digital companies. What constitute success and success predictors in the cinema industry. What constitutes success for the streaming platforms and success predictors. The revolutin brought by platforms and big data limitations. How to leverage data analytics to create success. Covid-19 long term implications: a theory related to economic history. Covid implications on the OTT. Company overview. Comcast corporation segments. The impact of Covid-19 safety measures on the Comcast group. Universal pictures. Peacock and NBCUniversa's response to Covid-19. The current competitive situation. Methodology. Triangulation of qualitative and quantitative analysis. Extensive analysis of the release roadmap from 2020 onwards. Results.
References
Bibliografia: pp. 58-62.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Pirolo, Luca |
| Thesis Co-Supervisor: | Boccardelli, Paolo |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 May 2022 14:37 |
| Last Modified: | 20 May 2022 14:37 |
| URI: | https://tesi.luiss.it/id/eprint/32429 |
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