Nappi, Eugenia (A.A. 2020/2021) The rise of the luxury resale market: a new frontier or a potential threat for luxury brands and the luxury industry? Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 106. [Master's Degree Thesis]

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Abstract/Index

The new era of luxury. From "new normal" to "Covid-19 crisis". New trends: challenges and opportunities. "Woke fashion": a more conscientious form of luxury. Alternative expressions of luxury: sharing, renting and reselling. The sharing economy: from owning to experiencing. The fashion sharing business models. The "boom of the luxury resale market" and its drivers. An overview of the luxury resale market. Luxury is more expensive than ever. Collectability and vintage fashion takeover. Digital platforms enhance the experience of buying secondhand. Reseale opportunities for luxury brands. Luxury brands approach to resale. Research and data analysis. Research question. Research methodology and data collection. Sample and findings. Discussion and managerial implications.

References

Bibliografia: pp. 101-105.

Thesis Type:	Master's Degree Thesis
Institution:	LUISS Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Luxury management
Thesis Supervisor:	Festa, Alberto
Thesis Co-Supervisor:	Fei, Carlo
Academic Year:	2020/2021
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	24 May 2022 09:29
Last Modified:	24 May 2022 09:29
URI:	https://tesi.luiss.it/id/eprint/32456

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