How to build a strong and lasting luxury brand and which steps have to be taken to avoid failure: the case of Fenty
Rossoni, Alessia (A.A. 2020/2021) How to build a strong and lasting luxury brand and which steps have to be taken to avoid failure: the case of Fenty. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 213. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
How to create brand value: marketing vs luxury. Definition of brand in marketing. The brand value. Definition of brand in luxury. Brand management applied to luxury: how to maintain a successful luxury brand. How brand management is used in luxury industry. Are luxury brands failing their brand management? The reaction to Covid-19 and the transformation of luxury. How to go beyond Covid-19: trends for the future. Luxury brand management in practice: the case of Fenty. What customers think about luxury brands: personal research.
References
Bibliografia e sitografia: pp. 189-199.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 May 2022 09:59 |
| Last Modified: | 24 May 2022 09:59 |
| URI: | https://tesi.luiss.it/id/eprint/32458 |
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