The luxury market and the e-commerce in China what can the West learn from China?

Natale, Maria Cristina (A.A. 2020/2021) The luxury market and the e-commerce in China what can the West learn from China? Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 150. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


The luxury world: definition and characteristics. Defining luxury. Characteristics of luxury goods. Luxury segmentation. The importance of brand management. The luxury consumer. The luxury industry. The impact of Covid-19 on luxury sector. Product categories trends. Regional performance during Covid-19. the trends that are shaping the luxury market in 2020-2021. The Chinese luxury market. The era of China. Chinese customers. The Daigou phenomenon. The digital meets the luxury: contradictions. Digital revolution in China. Luxury e-commerce platforms. Social platforms. KOLS (Key opinion leaders). Digital marketing tools. The Chinese digital luxury ecosystem in Europe: an investigative research. Difference between the Asian and the Western market.


Bibliografia e sitografia: pp. 131-136.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Luxury management
Thesis Supervisor: Festa, Alberto
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2020/2021
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 24 May 2022 10:10
Last Modified: 24 May 2022 10:10


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